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5 web sites that help you monitor trends on Facebook
8/22/2010, News, Carl Bernström (mashable.com) 

How to keep track of whats trendy on the world’s largest social network, Facebook?  Find out what’s hot, what’s news, and discover the latest meme. Mashable.com just released an updated review of 5 web sites that outperform Google's and Bing's "social search" tools.

Despite recent improvements, Facebook’s in-site search doesn’t necessarily offer the best way to see such data. However, there are various services that provide a dedicated way to either search Facebook’s 500 million-strong data stream (at least what’s made public), or see what’s “trending” on the site in a way that’s similar to Twitter.

While we can’t overlook the fact that search engines like Google and Bing have begun offering “social search,” we think the five services listed below offer a more useful way to find out what people are saying about a particular topic, or even find out what’s being “Liked” in your social circle.


1. Kurrently


Kurrently is a dedicated search engine for both Twitter and Facebook, but you can narrow down the options to see results from one service or the other.

Kurrently’s great selling point is that the search results continue to refresh after you’ve looked up a word or phrase, so you can experience the kind of auto-updating hashtag search we’re already familiar with on Twitter.

Kurrently’s programmer Gilbert Leung said he started the site because he wanted to get a sense of the global sentiment on a certain issue.

“Twitter Search was the obvious tool at the time,” says Leung, “but my immediate question was, ‘What about Facebook?’ Why am I searching through a community of around 60 million when a network of around 500 million exists?’”


2. It’s Trending


Right now It’s Trending offers a non-searchable, real-time feed of the most shared content across Facebook, which is useful for anyone who wants a snapshot glimpse of the social web’s current zeitgeist in an incredibly simple and uncomplicated way.

Giving you a new way to see hot topics across categories (video, news, sports, tech, gaming, comedy, etc) and across popular sites (Cracked, YouTube, Vimeo, DailyMotion, TechCrunch, Huffington Post, NY Times, CNN and yes, Mashable it’s a good-looking service that has big plans for the future — so definitely one to watch.


3. Openbook


While many of you may already be familiar with Openbook, it’s worthy of a place on this list for how simple it is to search, or see what others are searching for.

Also worth mentioning for marketeers or researchers is Openbook’s unique ability to see search results from just male or female Facebookers — something that’s an incredibly useful tool if you need to narrow down data on a gender basis.


4. Booshaka


Recent startup Booshaka offers a real-time look at what’s trending on Facebook based on open search keywords, as well as via topic if you’re interested in more a general browse.

Main channel topics include news, music, sports, politics, gossip, TV, fashion, movies, deals, travel, brands and games (with each broken down into further sub-topics). Clicking on one of these will give you a stream of updates from relevant accounts.

Once you’ve carried out a topic search, you can see how many “Likes” and comments a Facebook post has received, and narrow down the results by what’s trending now, what’s most popular, what’s most recent, and what has the biggest “buzz.”

These further options could potentially help identify up-and-coming trends, as well as find out what folks are saying about established ones.


5. Facepinch


Facepinch promises to let you know popular “Likes” (as well as create your own “Like”), view hot trending topics, and see what’s being sought after on Facebook with its top 100 most popular searches list. There is also the option to see recent searches if you’re more interested in what’s happening right now.

While there’s no data to be gleaned from it, you can also browse recently updated profile pics with a gallery of random Facebook users’ names and thumbnails. The site’s default is the U.S., but you can select specific countries if you’ve an interest in a particular geographical area.

The service’s creator, London-based Andrew Webb, states that besides the more obvious voyeuristic uses, he sees value in the site for brands:

“[C]ompanies and marketing professionals [can] see an unfiltered glimpse of how their products are being really perceived by the public.”


BONUS: Like Button


More aimed at finding out what’s hot in your own social circle, Like Button shows you “what people you know like on the Internet right now.”

If you’re signed in via Facebook, you can see what your buddies have “Liked” on popular pre-loaded sites such as YouTube, CNN, The Huffington Post, etc, and via categories including news, social media, tech, Apple, etc. But there is the infinitely useful option to add sites of your choosing too, making the Like Button site a personalized social window on the web.

You can also click to view a brief overview of what’s hot on Facebook with the nine top trends displayed and refreshed every 15 minutes.

In addition, and on the fun side of things, Like Button lets you create your very own “Like” and “Dislike” buttons, the former of which looks like this when posted to your Facebook wall:

 

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HUI spår stora förändringar av undersökningsbranschen med "Big data"
5/11/2012, Carl Bernström, Nyheter, Source: Hui.se

"Big Data" har stor potential att utveckla eller omkullkasta traditionella researchmetoder, beroende på hur man möter denna trend där allt fler konsumenter lämnar elektroniska fotspår efter sig genom Internet. Dessutom blir allt fler saker uppkopplade mot varandra (internet of things). Allt detta leder till att det kommer att utvecklas en mer semantisk webb framöver vilket innebär att människor kan få tillgång till mer individuellt anpassad realtidsinformation.

Martin Karlsson, Senior konsult på HUI Research, resonerar kring de förändrade förutsättningar som konsult- och undersökningsföretag står inför på grund av ”Big data”.

 

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Research & Results trade show increasingly international
5/10/2012, Carl Bernström, Mässor och konferenser

With 147 exhibitors from 18 countries, last year’s Research & Results trade show set a new record as the world’s leading market research event, based upon the number of exhibitors present. This year, the current number of reservations lies distinctly over last year’s status and increasingly more enterprises from abroad are also interested in participating, according to Heinrich Fischer, managing director of Research & Results.

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NORM launches Swedens first research panel with pregnant women
5/10/2012, Carl Bernström, News

NORM last week launched a new sub group of their TalkToParents.se research panel, expectant mothers. The company say at least 4,000 pregnant Swedish women are to join the panel evenly over the next 12 months.

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Research på agendan under Stockholm Media Week
5/10/2012, Carl Bernström, Mässor och konferenser

Under Stockholm Media Week diskuteras varumärken, reklam och medier. I år togs även varumärkets och reklammätningar upp i programmet. Panelen berättade om sina favoritmått och hur undersökningar har en central roll för varumärkesarbetet.

 

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WPP växer - men inte inom Research
5/8/2012, Carl Bernström, Nyheter, Source:

WPP gruppen med verksamhet inom reklam, media, research, design och PR ökade under första kvartalet 2012 sin omsättning med 7,6% till £2,4 miljarder pund. Men Researchdivisionen bidrar föga till att öka omsättning eller marginaler.

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SurveyMonkey värderat till 1 miljard dollar
5/2/2012, Carl Bernström, Nyheter, Source:

Enkätverktyget SurveyMonkey har triumferat senaste åren med storslagna kunderövringar, enkätleveranser i miljontals och en makalös geografisk expansion. Nu senast i Brasilien.

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Norstat köper tyskt datainsamlingsbolag
4/23/2012, Carl Bernström, Nyheter

Det norska fältföretaget Norstat köper det tyska onlinedatainsamlingsföretaget ODC med 24 anställda i Tyskland och UK. Köpsumman är okänd.

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F.d. Synovate-VDn Karin Nelsson lämnar IPSOS
4/23/2012, Carl Bernström, Personalnytt


Fyra månader efter sammanslagningen av Ipsos och Synovate har Karin Nelsson bestämt sig för att lämna det fusionerade bolaget för nya utmaningar. Efter att bland annat jobbat med hur det nya bolagets intervjuproduktion skall gå till saknade hon kundsidan för mycket. Såhär förklarar Karin om varför hon slutar och var undersökningsbranschen är på väg…

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ISI Wissing i konkurs
4/20/2012, Carl Bernström, Nyheter, Source:

Undersökningsföretaget ISI Wissing AB inledde konkurs den 12 april. Officiella siffror vittnar om dålig lönsamhet och minskad omsättning.

 

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Nepa and Cint expands in Asia with partnerships
4/18/2012, SuperUser Account, Nyheter, Source:

The Swedish panel exchange provider Cint have initiated a partnerships with the Chinas Tudou panel and STAR TV Network, part of the Rupert Murdoch News Media Corporation in India. Cint's panels now gives access to over 1 million members and will be accessible via Cint’s OpinionHUB, in collaboration with Swedish brand tracking provider Nepa.

 

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Nepa recruits Mattias Erlandsson as Managing Director China
4/18/2012, SuperUser Account, News, Source:


I conjuction with the opening of Nepa's Chinese subsidiary and the co‑operation with the Chinese Video website Tudoud, Mattias Erlandsson (pictured) is contracted as Managing Director for the Chinese operations as of February 27th. He will be operating from offices in Shanghai and Hong Kong.

 

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Nätverk för mätningar av mobil-appar
4/16/2012, SuperUser Account, Nyheter, Source:


Den amerikanska app-analys byrån Kontagent har startat ett nätverk för etablera en gemensam standard för datainsamling, bearbetning och rapportering inom app-baserade undersökningar.

 

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Lågt stöd för "Hen" i GfK:s Samhällsbarometer
4/13/2012, Carl Bernström, Nyheter, Source:

GfK:s Samhällsbarometer visar att en klar majoritet av Sveriges befolkning, närmare bestämt 68 procent, är uttalat emot att byta ut han/hon som personligt pronomen mot det könsneutrala ”hen”.

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Claes Fornells nöjdkundindex blir sparprodukt
4/10/2012, Carl Bernström, Nyheter, Source:

Toppranking i kundnöjdhet ger också bättre aktieutveckling på lång sikt, menar svenska fondkommissionären Strukturinvest, som har konstruerat en aktieobligation som investerar i de 10 amerikanska bolag med med högst kundnöjdhet enligt American Customer Satisfaction Index (ACSI).

 

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Sociala medier för undersökare - anpassat för Sverige
4/4/2012, Carl Bernström, Mässor och konferenser

Funderar du på hur sociala medier påverkar dig som undersökare? Missade du Francesco D'Orazio presentation på MU-dagen för ett par veckor sedan?

Som ett välkommet bidrag för att sprida kunskap om sociala mediers betydelse för framtidens undersökningar, lanserar Sveriges Marknadsundersökare, SÖK, ett halvdags seminarium med två framstående forskare och rådgivare inom området.

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Googles vassa intåg i undersökningsbranschen
4/4/2012, Carl Bernström, Nyheter

Som tidigare aviserats släpper nu Google sin undersökningsprodukt Google Consumer Survey. Det är ett do-it-yourself verktyg med enkät- och utvalsmodul i ett.

Målsättningen enligt Google är att göra enkla undersökningar billigare och att för sajtägare erbjuda en alternativ ersättningsmodell för premium innehåll på internet (f.n. endast i USA).

En sak är säker. Denna nya konkurrent kommer inte passera obemärkt i undersökningsbranschen.

 

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Lena Gilchrist vd för Ipsos igen - Ulf Bonnevier lämnar företaget
4/3/2012, Carl Bernström, Nyheter

Lena Gilchrist blir åter vd för Ipsos i Sverige. Sedan samgåendet mellan Ipsos och Synovate i slutet av 2011 har Ulf Bonnevier, tidigare Nordenchef för Synovate, lett kombinationsarbetet mellan företagen och haft rollen som vd. Han slutar nu för en befattning utanför företaget.

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Strong YouGov growth in US, UK and the Nordics
4/3/2012, Carl Bernström, News, Source:

Online research firm YouGov plc has announced interim results for the six months ended 31 January 2012, with organic revenue growth of 12% and adjusted profit before tax of £2.2m. YouGov expects to pay its first dividend, when full year results are out.

 

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"Gilla" vanligaste nyckeltalet när effekten av sociala medier mäts
4/2/2012, Carl Bernström, Nyheter, Source:

Sociala medier blir en allt viktigare del i företagens kommunikation. Samtidigt ökar andelen som inte vet om arbetet med sociala medier ger resultat eller ej.

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Chip maker Intel invests in the Swedish eye-tracking specialist
4/2/2012, Carl Bernström, News, Source:

Chip maker Intel invests $21 million in the Swedish eye-tracking specialist Tobii. The new funding from Intel will help Tobii to further accelerate the technological evolution and to take the leap into mass-market applications, such as mainstream computers, cars, games and other consumer and professional products.

 

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Marknadsundersökningens dag i bilder...
3/27/2012, Carl Bernström, Marknadsundersökningens Dag

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3/27/2012, Carl Bernström, Marknadsundersökningens Dag

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BrainJuicer reports strong growth
3/26/2012, Carl Bernström, News, Source:

The UK Online specialist BrainJuicer has reported results for the 12 months ended 31 December 2011, confirming 27% revenue growth to £20.71m and profit after tax up 25% to £1.85m.

 

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